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The Conversation
Environment
Mark Toon, Senior Lecturer in Marketing and Strategy, Cardiff University

Jet zero? Why net zero in aviation can’t get off the ground

The airline industry is on course to miss its 2050 net zero target for aviation. Passenger numbers continue to soar, while alternatives to fossil fuels remain underdeveloped. Missing this target matters because aviation contributes significantly to climate change. UK aviation emits about 5% of global aviation emissions.

In response, the UK and Australia established “jet zero” councils in 2020 and 2023 respectively. They comprise of industry, academic and government figures, to spearhead the necessary changes.

Last week, the UK government announced it was revamping its jet zero council. It promised that the new jet zero taskforce “will serve as the driving force to make flying a cleaner, greener experience”.

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