A new season of Cruise shows has begun, seeing the world’s biggest brands travel to far-flung locales to show their latest offerings this May and June – a tradition originating from the collections created by Parisian fashion houses for the holidaying classes in the early 20th century. This season, Cruise 2024 locations will span Isola Bella on Italy’s Lake Maggiore (Louis Vuitton), Los Angeles’ Paramount Studios (Chanel), Mexico City (Dior) and Seoul (Gucci), among others. As ever, expect dramatic sets, colourful collections and star-packed front rows.
Here, in an ongoing round-up, is the best of the globe-trotting Cruise 2024 season, beginning with Virginie Viard’s latest outing for Chanel, which took place yesterday evening (9 May 2023).
