Jessica Alba helped put $6 million into The Honest Company in 2011; 4 years later, the startup reached a $1.7 billion valuation

Jessica Alba started her business with own experience in her first pregnancy. She struggled to find baby and household items that were safe and accessible. This issue gradually resulted in The Honest Company, which Alba co-founded with entrepreneur Brian Lee in 2011. The organization was backed by $6 million in seed funding.

The Honest Company’s Mission