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The Independent UK
The Independent UK
Holly Williams

Jess Glynne and the viral TikTok trend helps drive record Jet2 holiday demand

Jet2 Jess Glynne TikTok Steve Heapy

Holiday firm Jet2 has reported record passenger numbers, attributing part of its success to a viral TikTok trend that saw its tagline, "Nothing beats a Jet2 holiday," amass over 80 billion global views across social media platforms.

The company welcomed 14.1 million passengers in the six months leading up to 30 September, an increase of 750,000 compared to the previous period.

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