Sometimes a colour name is a whole mood. Rouge Noir: the stamp of cult 1990s glamour. Millennial pink: the colour of overthinking and oversharing. Elephant’s Breath by Farrow & Ball: the imperial age of the gastro pub.
I have a new favourite. Pairs is a lovely little Scottish brand which makes great quality socks at good prices. There are many cute names – Frosting Pink, Milky Tea Beige – but the one I just had to click on was Correct Grey, “a warm grey with nods to a classic British school sock”, according to the website.