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Zenger
Zenger
Technology
Naama Barak

Jerusalem Unicorn Lightricks, invents Facetune App; Using AI To Edit And Erase Objects From Photos

Lightricks Jerusalem Economy ISRAEL21c Photoshop
Jerusalem-based Lightricks, one of 13 generative AI unicorns, revolutionized mobile image- and video-editing apps. The idea behind Lightricks, the Jerusalem unicorn that specializes in image-and video-editing apps, was simple: to allow people to realize any creative vision, even if they lacked the skills to do so. VIA LIGHTRICKS

 Lightricks was founded in 2013 by a group of army friends completing their PhDs in computer science, at the Hebrew University of Jerusalem. They developed a slew of super-popular mobile apps for image and video editing, pre-image viewing, image animation and story-making. 

The idea behind Lightricks, the Jerusalem unicorn that specializes in image-and video-editing apps, was simple: to allow people to realize any creative vision, even if they lacked the skills to do so. The Facetune app utilizes AI to edit, touch up and erase objects from photos. Lightricks apps have been downloaded nearly 700 million times and claim more than 30 million monthly users. The company recently was ranked fifth in valuation by CB Insights on its list of 13 worldwide generative AI unicorns.

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