Jerry Seinfeld's Pop-Tart Movie Promoted At Indycar Race

Jerry Seinfeld is shown before the men's singles final of the U.S. Open tennis championships between Casper Ruud, of Norway, and Carlos Alcaraz, of Spain, Sunday, Sept. 11, 2022, in New York. S

Jerry Seinfeld's upcoming Netflix comedy, 'Unfrosted,' is making waves in the entertainment industry with a unique promotional partnership at the upcoming IndyCar race at Long Beach. The rookie driver, Linus Lundqvist, will be behind the wheel of Chip Ganassi Racing's No. 8 car, which will be painted to resemble an unfrosted Pop-Tart, a nod to the movie.

The collaboration between Seinfeld's film, Chip Ganassi Racing, and sponsor American Legion aims to generate buzz for the movie's release on May 3. This project marks Seinfeld's directorial debut, adding to the anticipation surrounding the film.