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The Independent UK
The Independent UK
Lifestyle
Chelsea Ritschel

Jerry Seinfeld divides fans as face of new Kith campaign: ‘Incredibly surreal and strange’

Kith / Mark Seliger

Jerry Seinfeld has returned to the world of fashion as the new face of streetwear brand Kith.

The Seinfeld actor and comedian, 68, was chosen as the star of the brand’s Fall 2022 campaign, with photos showing Seinfeld posing in various trendy Kith ensembles. In one photo from the campaign, the actor posed in light-wash jeans, a classic blue and orange New York Mets hat, a Kith-branded letterman jacket and white Nike sneakers.

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