Jeremy Clarkson has launched his own brand of crisps - but fans are not impressed with their eye-watering pricetag.
As people are struggling across the country to make ends meet, the Who Wants to be a Millionaire? presenter is charging £38 for a box of 24.
The Diddly Squat advert says: “Say it with love, say it with Diddly Crisps. 2 free bags with each box & our packets are 100% biodegradable & plastic free.
