Jens and Emma Grede sweep into a side room at the upmarket Claridge’s hotel in London with a phalanx of personal assistants, makeup artists and friends in tow.
Their names may not be familiar, but the couple are the multimillionaire co-founders and co-owners of Kim Kardashian’s lingerie and loungewear brand Skims, which is already worth £3bn – more than designer label Tom Ford or outdoorwear brand Patagonia – even though it is just four years old. Skims was named one of Time magazine’s most influential companies last year.
