Global superstar Jennifer Lopez has been appointed to a key role for Sir Richard Branson’s UK-based cruise line, Virgin Voyages. The international film and music superstar has been given an updated version of the traditional nautical role of ship's godmother and will be known as chief entertainment and lifestyle officer.
A ship's godmother is normally a ceremonial role, but JLo has pledged to have a more hands-on role with the Virgin Voyages fleet, including investing in the brand. She said: “My artistic and social mission is to empower, inspire and entertain. Any opportunity that I get to combine all these attributes into a partnership and collaboration is exciting for me.
"I admire Sir Richard and all he has built. I am inspired by Virgin Voyages’ dedication to creating irresistible experiences and focus on well-being, which all fits perfectly with my own lifestyle and brand ethos.”
