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The Economic Times
The Economic Times
Aastha Raj

Jennifer Lopez and Alex Rodriguez backed three brothers’ coffee dream and then came a $500 Million valuation

Jennifer Lopez and Alex Rodriguez have placed money behind several business ventures. One of their most interesting bets began with a drink mixed inside a college dorm room.

The former couple became investors in Kitu Life, the company behind Super Coffee. Three brothers created the bottled-coffee brand as an alternative to sugary drinks.

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