Like most good style evolutions, Jenna Ortega’s transformation into Gen Z’s resident goth girl didn’t happen overnight. No, it happened quietly — a lace cuff here, a slash of kohl there. And then, somewhere between Beetlejuice Beetlejuice and Wednesday season two, Jenna Ortega stepped fully into the gothic renaissance.
The terms 'tourdrobe' and 'method dressing' have been bandied around for a while now, and it’s hardly a new phenomenon — even if Margot Robbie’s Barbie press tour wardrobe really did put it on the map. The danger here, though, is in turning a fashion moment into a costume when what you want is a cultural touchpoint. It’s a line Ortega and stylist Enrique Melendez have balanced with deft precision.
