Makeup mogul turned Yak farmer Jeffree Star was never far from internet drama back in the heyday of beauty Youtube. The 37-year-still has over 16 million followers on the platform, despite stepping away from the internet after the community imploded during 'Dramageddon' in 2020.
Star moved to Wyoming to start a farm and has been quiet on social media since - until he returned to the internet last month informing fans he would be filming more makeup reviews.
It wasn't his return that caused a stir but his recent comments on the LGBTQ+ community and specifically people who identify as non-binary and use 'they/them' pronouns.