
In 2010, when the tech world was convinced Apple Inc.'s (NASDAQ:AAPL) shiny new iPad would wipe out Amazon.com, Inc.'s (NASDAQ:AMZN) Kindle, Jeff Bezos had just one message — "you don't understand my audience."

In 2010, when the tech world was convinced Apple Inc.'s (NASDAQ:AAPL) shiny new iPad would wipe out Amazon.com, Inc.'s (NASDAQ:AMZN) Kindle, Jeff Bezos had just one message — "you don't understand my audience."