A very successful era is ending on Netflix before the end of the 2025 TV schedule, with only four episodes left of Stranger Things Season 5. The sky-high viewership numbers have been impressive but not entirely unexpected; recent reveals about other ways the show has affected brands are a bit more surprising. Ahead of the debut of Volume 2 of Season 5, we can safely say that Eleven’s obsession with Eggos has been lucrative for the parent company, and way more people are into Dungeons & Dragons now than they were before Season 1.
According to new statistics from Variety, El’s love of Eggos that started in Season 1 in 2016 has been great for Kellogg, the brand’s parent company. Kellogg experienced growth of 14% in the fourth quarter of 2017 and 9.4% growth in the first four months of 2018. The timing suggests that fans were all-in on Eggos before, during, and after Season 2, which released on October 27, 2017. (Sales reportedly dipped over the hiatus between Seasons 2 and 3.) Millie Bobby Brown may not love frozen waffles, but that’s definitely not the case for everybody!
