
It seems like more and more automakers are pushing their brands upmarket. There’s Mini, Mazda, and now Jeep looking to reposition their brands as a premium option. For Jeep, that means moving the brand from being premium to even more premium.

It seems like more and more automakers are pushing their brands upmarket. There’s Mini, Mazda, and now Jeep looking to reposition their brands as a premium option. For Jeep, that means moving the brand from being premium to even more premium.