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Chronicle Live
Entertainment
Barbara Hodgson

JD Sports opens its biggest North East store yet with its own shoe conveyor belt

A 'fun and unique shopping experience' is on offer at a just-opened JD Sports store in Gateshead with a focus on high-tech innovation which includes a conveyor belt to bring customers their shoes.

The aim of new store at the Metrocentre, says the company, is to tap into the brand's role in youth culture. Amongs its attractions for shoppers will no doubt be its scale - this latest addition to the shopping centre is now JD Sports' biggest store in the North East.

It opened its doors in the centre's Platinum Mall on Saturday, showcasing a range of around 40 sports, fashion and outdoor brands including Nike, Adidas and The North Face. And it's fully-automated footwear conveyor belt is a focal point.

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