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Birmingham Post

Business

Jon Robinson

JD Sports advert by YouTuber KSI banned by watchdog

KSI JD Sports JD ASA

An advert for JD Sports by YouTuber KSI has been banned by a watchdog.

The Advertising Standards Authority (ASA) said he failed to clearly mark the Instagram post as an ad.

KSI, real name Olajide "JJ" Olatunji, whose Instagram account has 12.7 million followers, posted the stylised video set to music of himself and others at a bowling alley in November.

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