JCB Toughphone E10 review: This rugged phone has the raw performance of an abandoned bulldozer, but the price tag of something much better

JCB Toughphone E10.

JCB Toughphone E10: 30-second review

First, let's clear up the JCB angle. JCB, the well-known digger company, does not make phones. The brand is operated by a company called JCB Phone, which was formed by the Genuine Case Company and has been licensed to use the JCB name since 2023. So what you're buying with the JCB Toughphone E10 is a Chinese ODM phone wearing a very well-known British industrial badge, sold through a UK company that holds the licence.