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USA Today Sports Media Group
USA Today Sports Media Group
Sport
Cameron Tabatabaie

Jaylen Brown opens new 7uice store in Boston’s Seaport with plenty of fanfare

Jaylen Brown Boston Celtics Derrick White Leah Sam Hauser Celtics Wire

Jaylen Brown’s lifestyle brand 7uice has a new home. The former All-Star opened up a new retail space in Boston’s Seaport with a well-attended grand opening this Saturday. Brown joined many of his teammates in welcoming fans, signing autographs, and kicking off a new line of apparel. The store will be open for the next three months.

Those who came to the event early were gifted free merchandise. Everyone who stopped by was welcome to take photos with Brown and to explore some of the new 7uice items. CelticsWire talked to some of the fans in attendance, and asked them why they liked the brand and wanted to come to the event.

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