Jayden James Federline has a new fashion credit to his name. On Tuesday, August 25, the 19-year-old son of Britney Spears and Kevin Federline appeared as the cover star of MACzine, MAC Cosmetics' relaunched digital publication, according to the brand's own site. The cover, photographed by Sarah Pardini, shows James against a blue backdrop with wet-look hair and skin, holding the brand's Fix+ Setting Spray as he looks directly into the camera. It marks his first solo magazine cover.
Britney Spears' son, Jayden James, is the new face of MAC Cosmetics. pic.twitter.com/rpsHSm5Von
— Hit Signal (@hitsignal) August 25, 2026
The feature caps a fast-moving two months for James in fashion. In June, he and his older brother, Sean Preston Federline, made their runway debuts together at the Vetements Menswear Spring/Summer 2027 show during Paris Men's Fashion Week, walking on June 26. For that appearance, James wore a casual look built around faded blue jeans, a fitted white tank top and brown loafers, finished with a leather belt with an oversized buckle and layered silver chains, according to ABC News and Good Morning America's runway coverage. The Vetements show, staged under creative director Guram Gvasalia, also featured Sharon Stone and drew attendees including North West and Maluma.
Britney Spears' sons are stepping into the fashion world. ✨
— HouseOfVanity (@HouseOfVanity88) June 27, 2026
Sean Preston Federline, 20, and Jayden James Federline, 19, made their runway debut at the Vetements Menswear Spring/Summer 2027 show during Paris Fashion Week.
Sean walked in a sleek black silk jacket layered over a... pic.twitter.com/mElXI5cmDZ
MAC's MACzine feature frames James as "model, musician and M·A·C boy," and ties the cover directly to that runway debut, noting he arrives at the shoot fresh off Paris Fashion Week and an appearance at MAC's Lustreglass event in Los Angeles. In the accompanying interview, James credits model Francisco Lachowski as an early influence on his interest in fashion, recalling a viral TikTok moment that made him want to pursue the industry himself. He also discusses his approach to skincare, saying hydration is his main routine while crediting his girlfriend with handling most of it, and describes reaching for Fix+ after workouts or when his skin feels dry.
MAC Global Creative Director Nicola Formichetti addressed the casting in a brand statement, saying MAC looks to spotlight emerging talent and that James's sensibility made him a fit for the cover. The MACzine platform itself is a revival of an in-house publication that originally ran from 2009 to 2017; the digital relaunch began in January 2026 with Doja Cat as its first cover star, and has since also featured Love Island USA's Olandria Carthen.
We all had a Francisco Lachowski phase, right?
— M•A•C Cosmetics (@MACcosmetics) August 25, 2026
Watch @jaydenjames talk about how he got into fashion and his current obsession now.
Check out MACzine for the full story – link in bio.#MACzinehttps://t.co/fbnbg8FJ39 pic.twitter.com/secaEtgarE
James's appearance on the cover reads less as a single campaign moment and more as a marker of a fashion profile building in real time. Between May and August, he moved from a red-carpet return at Dior's Cruise 2027 show in Los Angeles, to a runway debut in Paris, to a beauty-brand editorial — three distinct categories of fashion exposure in a single season. Notably, he told Vogue after the Vetements show that he felt his runway walk needed refinement, a rare instance of a first-time model publicly assessing his own technique rather than a brand or outlet doing so on his behalf.
Some outlets have described the MACzine placement as a full MAC "campaign," though MAC's own copy positions it specifically as a MACzine cover story rather than a global ambassador role; that distinction is worth noting for readers tracking how far his relationship with the brand extends. For now, the confirmed elements are narrow but clear: a MACzine cover, a Fix+ Setting Spray tie-in, and a direct editorial link back to his Vetements runway debut.
