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International Business Times UK
International Business Times UK
Entertainment
J. Alas

Jay‑Z Bets Big On K‑Pop: Inside $500M Hanwha Partnership

Jay-Z’s investment firm joins Korea’s Hanwha in a £394 million venture aimed at expanding Korean culture and lifestyle brands worldwide. (Credit: AFP News)

Media mogul Jay-Z has moved into one of the fastest-growing cultural markets in the world, backing a £394 million (approximately $500 million) plan that links his investment firm with Korea's Hanwha Asset Management.

The partnership aims to support Korean culture and lifestyle companies as they expand across global markets. It marks a major financial step into a sector already driving worldwide demand in music, beauty, content and entertainment.

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