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Latin Times
Latin Times
Business
David Thompson

Javier Loya on Why Texas Has Become the Country's Most Contested Electorate, and Why Hispanic Business Leaders Are Setting the Terms

Javier Loya

For the better part of two decades, the conversation about Hispanic voters in Texas was a conversation about arithmetic. Population growth was treated as a forecast, turnout as a formality, and party loyalty as something inherited rather than earned. That framing has not survived contact with the last two election cycles.

What has replaced it is something more demanding and, for the communities in question, considerably more valuable: a genuine competition, conducted on the terms of the voters themselves.

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