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Benzinga
Benzinga
Business
Shomik Sen Bhattacharjee

Jared Kushner's Brother Is Poised to Lead a $20 Billion FIFA World Cup Venture That Has UEFA Furious: 'None of Us Are the Owners of Football...'

Zhongshan,China-july,19,2025:,2026,World,Cup,Soccer,In,The

FIFA’s plan to build a $20 billion commercial company around the World Cup has pulled the Kushner family into a political controversy, with Joshua Kushner’s Thrive Eternal expected to lead a private investor group and UEFA warning that football’s "soul and governance" are not for sale.

What’s in FIFA’s $20 Billion Proposal?

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