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The Economic Times
The Economic Times
Business

Japan's Asahi taps Varun Beverages to make India debut with 'CALPIS'

Varun Beverages Asahi India Japan

Japan-based Asahi Group has partnered with Varun Beverages Limited, PepsiCo India bottler, to franchise the CALPIS brand in India, marking the entity's first entry into Indian non-alcohol and non-carbonated beverage market.

"Asahi Group Holdings, Ltd. announced today that it has entered into a business alliance agreement for franchising the CALPIS brand with Varun Beverages Limited, an India-based manufacturer, distributor and seller of non-alcohol beverages, to introduce the CALPIS products into the Indian market," the food and beverage firm said in a release on Thursday.

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