Japan’s imperial family has made a significant move by debuting on Instagram in an effort to connect with a younger audience and dispel their reclusive image. The Imperial Household Agency, responsible for managing the family's affairs, launched their official Instagram account with 60 photos and five videos showcasing Emperor Naruhito and Empress Masako's public engagements over the past three months.
The agency expressed their intention to provide the public with a better understanding of the family's official duties, citing Instagram's popularity among the youth as the reason for choosing the platform. Within hours of its launch, the account Kunaicho_jp had amassed over 270,000 followers.
