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Digital Camera World
Digital Camera World
Hannah Rooke

Japanese camera industry announces support for development of tech that can combat AI fakes and validate real photos

AI graphic.

AI technology is advancing at incomprehensible speeds and whether for better or worse, it has captivated the world. The Japanese Camera & Imaging Products Association (CIPA) has just released a statement in regards to how AI is used in digital cameras and how it hopes to combat fake imagery. 

While the rapid evolution of sophisticated generative AI technology has completely transformed the way in which we retouch and edit photos, AI image generators have enabled anybody to create realistic-looking images that are hard to distinguish from ones taken on a camera so there has been growing demand for in-camera tech that authenticates an image. 

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