If you're on the never-ending quest for smooth, supple, "glass-like" skin, then it's time to get acquainted with Japanese beauty.
While it has a similar ethos to the innovations coming out of South Korea—so, a focus on gentle, hydrating and barrier-building ingredients—there are key differences. While K-beauty is focused on trends and rapid production, J-beauty formulas are often decades in the making, and centred around specific ingredients, like ferments, green tea, rice and seaweed, as well as precise application techniques.
