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PC Gamer
PC Gamer
James Bentley

Japan's biggest publishing house and one of the world's largest manga producers takes aim at OpenAI, accusing it of 'trampling on the dignity of artists'

Ultra Instinct Goku.

You may not know the name Shueisha off the top of your head, but you likely know the works it is responsible for. Under its Jump line of magazines, Shueisha published One Piece, Dragon Ball, Demon Slayer, and recent mega hit Chainsaw Man. This is all to say that Japan's biggest publishing house owes its success to the works of hundreds of works and their creators. It seems OpenAI didn't quite get this memo, as it's being accused of infringing copyright.

Shueisha recently put out a statement aimed at OpenAI, and specifically its Sora 2 video generator. At the end of September, we got a glimpse of Sora 2, and one of the first viral posts from this tool was deemed "Temu Blue Exorcist", which is a reference to another manga published by Shueisha. This isn't the first time OpenAI's AI generation tools were used to ape anime and manga, with OpenAI CEO Sam Altman even sharing a picture of himself in Studio Ghibli style. As of the time of writing, Altman's profile picture on X is still in Ghibli style.

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