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Reuters
Reuters
Business
Daniel Leussink and Akiko Okamoto

Japan's 11-member Nambu family shows allure of frugality, limits of stimulus

Children of Keiki Nambu and his wife Takako enjoy shopping, amid the coronavirus disease (COVID-19) pandemic, in Tokyo, Japan January 7, 2022. Picture taken January 7, 2022. REUTERS/Akiko Okamoto

When Japan handed Tokyo bus driver Keiki Nambu and his wife, Takako, $870 for each of their nine children, they spent it exactly as the government had feared: paying down a mortgage instead of going shopping.

That kind of financial prudence has helped Japanese households amass a staggering $17 trillion in assets over the years, with more than half of that parked in savings. But it also represents a headache for policymakers, who struggle to kick-start consumption and boost a moribund economy.

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