Jamie Laing has urged the public to remember "there's only one planet" as he marked 10 years in business with his vegan-friendly Candy Kittens venture.
The Made In Chelsea star, 33, launched his gourmet sweet business in 2012 and says he's hoping it is helping to build a greener future.
The company, whose first product hit the shelves in 2014, has paved its way by cutting out ingredients which could harm the planet.
It claims to be a 100% vegan sweet range which uses plant-based ingredients and is carbon neutral, while also being palm oil free.
And after celebrating the release of the company's new raspberry flavoured beer collaboration with BrewDog on Wednesday, Jamie told The Mirror: "There's only one planet.
"We're doing our bit at Candy Kittens to leave it in a better place than we found it. So, that’s why we removed animal products from our sweets back in 2018, and why we refuse to use palm oil."
He continued: "We think it’s really important to give customers a sweet with a lighter footprint on the earth."
Ahead of its launch, in which members of the Made In Chelsea cast were on hand to offer support to their pal, Jamie added that it was brilliant to work alongside a company who "shares our sustainability goals".
Lauren Carrol, Director of Brand & Marketing at BrewDog, agreed and said: "We love to team up with exciting, bold brands at BrewDog," before admitting the partnership was something the company "couldn't resist".
According to the Candy Kittens website, Jamie and co-founder Ed Williams are achieving their goals of being a carbon neutral company.
Outside of his business plans, Jamie is set to marry fiancee and former Made In Chelsea co-star Sophie Habboo, with the pair revealing they plan to tie the knot next year.
Speaking on his Private Parts podcast earlier in the year, Jamie opened up to his pal Alex Mytton, who will take up the role of usher at the wedding.
Discussing how planning was going, Jamie said: "It's still going on until 2023. We're gonna have our wedding in 2023."
He continued: "We are having it in Seville. We're doing it in Seville, 2023. We are choosing our wedding planners at the moment. It's a nightmare."
He also revealed last month the couple had turned down offers to film their ceremony in front of the Made In Chelsea cameras.
He confessed to MailOnline that reality TV was "tough on the soul", while bride-to-be Sophie added she wanted the day to be a special occasion that will be savoured by their friends and family.
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