State Rep. James Talarico on Wednesday announced a new Spanish-language ad buy, set to air on Univision in nearly a dozen of the state’s largest media markets, in what amounts to his first significant push to shore up support from Latino voters as he battles U.S. Rep. Jasmine Crockett for the Democratic nomination in Texas’ U.S. Senate race.
The Spanish-language ad, shared first with The Texas Tribune, focuses on Talarico’s defense of public education as a teacher and state legislator. It will air twice during Thursday’s international friendly soccer match between Mexico and Panama in 11 media markets across the state. Talarico’s campaign declined to disclose how much money was behind the ad buy.
