If you haven't seen "Avatar: The Way of Water" yet, a social media campaign led by Native Americans hopes it'll stay that way.
After the premiere of the long-delayed "Avatar" sequel, a new campaign is calling on would-be viewers to boycott the sci-fi film, which has already grossed more than $300 million internationally.
"Join Natives & other Indigenous groups around the world in boycotting this horrible & racist film," Asdzáá Tłʼéé honaaʼéí, a Navajo artist and co-chair of Indigenous Pride Los Angeles, the campaign's founder, wrote in a tweet, which has been liked by more than 40,000 users. "Our cultures were appropriated in a harmful manner to satisfy some [white flag emoji] man's savior complex."