Holly Willoughby appeared emotional as she shared Brenda Edwards' tribute to her son and music pioneer Jamal Edwards MBE, who has tragically died aged 31.
The 41-year-old sent her condolences to his family as she appeared on the ITV show.
Jamal, who was the son of Loose Women star Brenda Edwards, launched his impressive entrepreneurial career after his mum bought him a £200 camera for Christmas.