Denise Welch has posted an emotional tribute to Jamal Edwards following news of the entrepreneur's death on Sunday at the age of 31.
The SB.TV founder was the son of Denise's pal and Loose Women co-star and the Geordie presenter, 63, took to Twitter to post her heartbreaking message.
She wrote: "My heart aches for my friend Brenda. I can’t bear it. Jamal Edwards was a wonderful son and brother."
As her followers commented about the shocking and sad news, Denise went on to call it a "nightmare".
Actress Kate Robbins took to Denise's post to say: "Oh dear Lord. This is terrible."
And a fellow follower replied: "Jamal has been a hero especially in the black community and within media and many owe him huge respect.
"Brenda - You are what we call in Jamaica, a mother in Zion. May you're heavenly reward be great and the crown you wear shine brighter than any diamond."
Another fan added: "Absolutely devastating. Can't imagine what Brenda is going through. Our thoughts and prayers are with Brenda and her family at this sad time R.I.P love and light."
Denise went on to share a message from Twitter's popular account All On The Board, which shared a quote by Jamal on their board which read: "Be the change you want to see in the world".
Their message continued: "RIP Jamal Edwards. As an entrepreneur with limitless creative bravery you will forever inspire those with nothing but their imagination, to be courageous in forging the art and the world of the future.
"Sending love, thoughts and prayers to you, your family, your friends and your fans."
Jamal's cause of death has not be revealed as of yet.
Just three days ago Jamal had posted a throwback snap of himself and pop sensation Ed Sheeran to his Instagram account.
He wrote a special birthday message to the Shivers hitmaker, saying: "Happy Birthday to the OG, Ed. Blessed to have you in my life brother.
"You know you've been mates a long time when you lose count on the years! Keep smashing it & inspiring us all G!"
Jamal is credited with helping launch the career of Ed, as well as other huge stars such as Jessie J and Dave thanks to his online urban music platform.
His YouTube channel launched after he realised it could be a way to success in the early days of the platform after he filmed a pal on his estate in Acton, West London, performing grime music.
In 2013, he told MailOnline: "Back then, there was no place to showcase our sort of spitting and rapping, so I thought, OK, I want to create that platform."
Although it took a while for the idea to take off, Jamal stuck at it at after three years of launching he was able to secure his first non-grime interview with Kelly Rowland.
This helped to kickstart his career and led to him interviewing other big names in the industry, including Bruno Mars, Nicki Minaj, Trey Songz.
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