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USA Today Sports Media Group
USA Today Sports Media Group
Sport
Glenn Erby

Jalen Hurts will be fined for wearing cleats that aren’t official team color and Nike loves it

Jalen Hurts NIke Eagles Jordan Brand Michael Jordan NBA Super Bowl

Jalen Hurts is one of Jordan Brand’s new faces, and nothing puts you squarely in the spotlight like a Super Bowl appearance. Nike is all about big business, and with hundreds of millions set to watch this game, the Swoosh and Jordan Brand are banking on the Eagles quarterback drawing negative attention that turns into a lucrative positive.

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