Jake Paul and the PFL made significant news Thursday, agreeing to a two-part exclusive agreement in a deal that makes Paul the first to join the new Super Fight division. In a new twist, fighters will earn 50 percent of the revenue from the pay-per-views, and Paul will also be PFL’s “head of fighter advocacy.”
PFL’s Super Division will be standalone events separate from the league season. It is a unique way to grow the PFL brand, as well as attract bigger MMA stars who otherwise would not be interested in the promotion’s multiple-fight format. Making Paul the first signing is an intriguing choice.
While the concept of the Super Fight division has potential, Paul will remain relevant inside the cage as long as he is winning. That, however, seems extremely unlikely. Similar to when CM Punk entered the UFC, fighters will be salivating at the chance to earn a hefty payday and beat Paul. He is going to need the right opponent in his first fight or two (or three) to ensure this doesn’t go off the rails too quickly.