YouTube influencer and entrepreneur Jake Paul has embarked on a new venture: skincare. The YouTuber-turned-boxer recently announced the launch of "W," a skincare company specifically targeted towards men. The initial product line includes three items: a body wash, body spray, and antiperspirant deodorant, all priced under $10.
"We saw this old and outdated category where the competitors have been on the shelves in the same way for the past 20 years," Paul stated in the announcement. "We just believed we had a better vision and better product and could disrupt this entire space."
