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Prince J. Grimes

Jake Paul launches sports betting and media company Betr: ‘The TikTok-ification of sports betting’

Jake Paul Betr TikTok Ezekiel Elliott Travis Scott United States

Jake Paul, the YouTuber turned boxer, announced Monday the launch of his new sports betting company, Betr. Founded by Paul and sports betting entrepreneur Joey Levy, Betr is touted as the first direct-to-consumer sports betting company with a focus on micro-betting.

A company press release, explains micro-betting as “a new form of betting that introduces instant gratification to the sports betting user experience by enabling the moments that drive U.S. sports consumption – such as pitches & at-bats of baseball games and plays & drives of football games – to become discrete betting opportunities.”

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One subscription that gives you access to news from hundreds of sites

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