Jake Paul jokingly accepted the Super Bowl 56 MVP award after noting the striking similarities between himself and actual winner Cooper Kupp.
Los Angeles Rams' wide receiver Kupp helped his side come from behind to secure a 23-20 win over underdogs Cincinnati Bengals on Sunday night.
He made eight interceptions for 92 yards and two touchdowns as the Rams justified their favouritism.
And Paul made several references to Kupp during the match, culminating in him saying: "I feel honoured to have received such a prestigious award. I sat on my couch and watched me stunt double play."
Paul, who also posted a video of himself with the Rams' Odell Beckham Jr, has made his own splash in the sporting world recently.
He moved to 5-0 as a professional boxer thanks to a second successive victory over Tyron Woodley.
Cooper, meanwhile, celebrated his win three years after being on the losing side against the New England Patriots.
"In 2019 walking off the field that last time after losing to the Patriots, I wasn't able to be a part of that thing," he said.
"I don't know what it was, there was just this vision that God revealed to me that we were going to come back, be a part of a Super Bowl, we were going to win it and somehow I was going to walk off the field as MVP of the game.
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"And I shared that with my wife because I couldn't tell anybody else obviously, but from the moment this postseason started there was a belief, every game it was written already, I just had to play free knowing I got to play from victory not for victory.
"I'm just so incredibly thankful. I just felt so undeserving of what this was and that moment because the people I've been able to play with, the people I've been around, the players I get to play with, the coaches I get to collaborate with, it's just been the perfect team, the perfect setup.
"I'm just so thankful for everybody that's been around me. It still hasn't really hit me."
