Jake Paul-Backed Startup HYP Is Shaking Up Resale Markets, How Fashion Houses Do Business

Logo, lettering on a branch of the Swedish textile retailer H&M (short for Hennes & Mauritz). The New York-based founder backs up his claims with key lessons learned from building a 300-pair shoe collection over the course of four years. HORST GALUSCHKA/BENZINGA

HYP CEO Hayoung Park says brands are leaving money on the table, particularly when it comes to how they treat the “tainted” secondary resale markets.

The New York-based founder backs up his claims with key lessons learned from building a 300-pair shoe collection over the course of four years.