Jake Paul has become a master of promotion, using similar tactics as people like Conor McGregor before him to draw attention to fights that don’t mean nearly as much to the public at large.
He uses spectacle as a means of interest, and it works. Millions of dollars are typically on the line when the YouTube star turned prize fighter steps in a ring, which he’s done six times and won on each occasion.
Turn No. 7 is Sunday against Tommy Fury, which should have generated enough attention on its own as Paul’s first fight against an actual professional boxer. But the showman couldn’t help himself at Thursday’s press conference, upping the ante with an all-or-nothing bet.
Jake Paul and Tommy Fury agree on an all or nothing bet for their fight 😳 @ESPNRingside #PaulFury | SUNDAY | 2 PM ET | @ESPNPlus PPV pic.twitter.com/ZhjR2PmxQm
— ESPN (@espn) February 23, 2023
“If you win, I’ll pay you double what I’m paying you already. But if I win, I take everything that I’m paying you,” Paul said, insinuating he’s the only draw for this fight and the only reason it’s generating money.
“You’ve got a deal. All or nothing,” someone responded from Fury’s corner.
Who knows if either side will actually honor this bet when it comes down to it, but Paul is no stranger to betting as the co-founder of micro-betting company, Betr. BetMGM actually has him favored to come out on top at -125, with the underdog Fury at +120 and odds on a draw at +1200.
Fury, the half-brother of world heavyweight champion Tyson Fury who gained fame on U.K. reality show Love Island, is 8-0 (4 KO) in his young career, but hasn’t fought top competition.
According to SportsZion, Paul will make a guaranteed purse of $3.2 million for the fight and Fury will make $2 million. Though both will pocket more with pay-per-view shares and sponsorship deals included.
