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International Business Times
International Business Times
Carla St. Louis

Jaguar Unveils Pink Car: 'No Desire To Be Loved By Everyone'

DECEMBER 2 - Jaguar debuts its two concept cars from the Type 00 models in new colors, London Blue and Miami Pink at the Jungle Plaza in the Miami Design District. (Credit: Jaguar/Tata Motors)

Gerry McGovern, chief creative officer at Jaguar, was on hand in Miami to debut two luxury carmaker's concept vehicles while acknowledging the controversy the company has faced while undergoing a polarizing rebranding.

"Jaguar has no desire to be loved by everyone," McGovern said at an unveiling on Monday evening.

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