To say Jaguar's 2024 rebrand was divisive would be the understatement of the year. With its supposedly 'woke' stylings, curvy wordmark and the lack of an actual car, the launch campaign was all anybody could talk about online last winter. And a year later, it seems Jaguar is still experiencing the fallout.
The company's design crisis deepened earlier this year, with sales reportedly down, and Jaguar ditching the ad agency responsible for the campaign. And now, the company has fired the man behind the new look.
