Jaguar Land Rover is looking to recruit workers fired by tech giants such as Facebook and Twitter to help fill more than 800 vacancies.
The automotive giant is hoping to add to its teams in the UK, Ireland, USA, India, China and Hungary.
Facebook's owner Meta recently announced it would cut 11,000 workers while Elon Musk fired half of Twitter's 7,500 employees after completing his takeover. More employees have since left the social media platform.
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Anthony Battle, chief information officer at Jaguar Land Rover, said: "We are further strengthening our data and digital skills base so we can deliver our Reimagine strategy and become an electric-first business from 2025 and achieve carbon net zero by 2039.
"Our digital transformation journey is well underway but being able to recruit highly skilled digital workers is an important next step. We are pleased to be able to provide opportunities to talented individuals with digital capabilities."
Dave Nesbitt, digital product platform director at Jaguar Land Rover, added: "Jaguar Land Rover is transforming to an electric-first business, and we are creating some of the most digitally advanced vehicles ever seen.
"Through our products we will create new experiences, new levels of intimacy and connected car services for our customers, to give our clients a true modern luxury experience."
The news comes after JLR announced chief executive Thierry Bolloré resigned from the company for personal reasons and will leave on December 31.
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