Get all your news in one place.
100's of premium titles.
One app.
Start reading
Birmingham Post
Birmingham Post
Business
Jon Robinson

Jaguar Land Rover reveals new name and logo as part of major rebrand

Jaguar Land Rover has unveiled a new name and logo as part of a major rebrand of the automotive giant.

Although often used as an abbreviation, JLR will be adopted as the company's new official name.

The business also unveiled its first-ever logo, having previously used separate ones for its Jaguar and Land Rover brands.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.