Get all your news in one place.

100's of premium titles.
One app.

Get all your news in one place.

100's of premium titles. One news app.

International Business Times UK

Rohit David

Jaguar Land Rover is Latest 'Go Woke, Go Broke' Casualty: Drops 'Woke' Ad Agency After Sales Plummet

Jaguar Jaguar Land Rover JLR Elon Musk United States

Jaguar Land Rover is scrambling after a disastrous rebrand tanked sales by nearly half. (Credit: Mike Bird : Pexels)

Jaguar Land Rover (JLR) has slammed the brakes on its advertising strategy, sending shockwaves through the automotive industry. The British carmaker is severing ties with its ad agency, Accenture Song after a controversial rebrand sparked fierce backlash and a catastrophic sales drop.

Launched on 18 November 2024, the campaign swapped Jaguar's iconic 'growler' logo for a minimalist 'J' and featured a car-less advert with vibrant, androgynous models and slogans like 'Live Vivid.'

Sign up to read this article

Read news from 100's of titles, curated specifically for you.

Already a member? Sign in here

Top stories on inkl right now

Wife of ex-Venezuelan President Nicolás Maduro seeks release from US jail

Wife of ex-Venezuelan President Nicolás Maduro seeks release from US jail

The wife of former Venezuelan President Nicolás Maduro is set to be back in court

The Independent UK

Texas Pediatricians Face Paxton Demands for 10 Years of Vaccine Records Over Alleged Insurer and Drugmaker Incentives

Texas Pediatricians Face Paxton Demands for 10 Years of Vaccine Records Over Alleged Insurer and Drugmaker Incentives

Paxton's office is demanding vaccine records from Texas pediatricians over alleged incentives. What the letters ask and what parents should know.

‘System is rigged’: Democrat Sherrod Brown puts datacenter danger at heart of populist Senate bid

‘System is rigged’: Democrat Sherrod Brown puts datacenter danger at heart of populist Senate bid

Ohio former senator attacks Republican rival as the ‘face of datacenters’ as he wraps AI concerns into pro-worker message

The Guardian - US

USS Lincoln carrier to return to port in San Diego after record-breaking deployment – US politics live

USS Lincoln carrier to return to port in San Diego after record-breaking deployment – US politics live

Vessel spent over 260 consecutive days at sea without a port call, a US navy record

The Guardian - UK

One subscription that gives you access to news from hundreds of sites

Already a member? Sign in here

Florida Vibrio Vulnificus Cases Reach 25 with Five Deaths as Isaias Threatens Panhandle Counties Already Reporting Infections

Florida Vibrio Vulnificus Cases Reach 25 with Five Deaths as Isaias Threatens Panhandle Counties Already Reporting Infections

Florida has logged 25 Vibrio vulnificus cases and five deaths in 2026 as Isaias nears the Panhandle. Here is what storm-zone households should know.

China militia boat spotted off Taiwan’s east coast for first time: Report

China militia boat spotted off Taiwan’s east coast for first time: Report

A Chinese fishing boat believed to be part of Beijing’s maritime militia has been spotted operating alongside a coast guard cutter and a research vessel off Taiwan’s Pacific coast, in what appears to be the first known sighting of such a vessel in the strategically sensitive waters.

The Times of India

Related Stories

Top stories on inkl right now

Wife of ex-Venezuelan President Nicolás Maduro seeks release from US jail

Wife of ex-Venezuelan President Nicolás Maduro seeks release from US jail

The wife of former Venezuelan President Nicolás Maduro is set to be back in court

The Independent UK

Texas Pediatricians Face Paxton Demands for 10 Years of Vaccine Records Over Alleged Insurer and Drugmaker Incentives

Texas Pediatricians Face Paxton Demands for 10 Years of Vaccine Records Over Alleged Insurer and Drugmaker Incentives

Paxton's office is demanding vaccine records from Texas pediatricians over alleged incentives. What the letters ask and what parents should know.

‘System is rigged’: Democrat Sherrod Brown puts datacenter danger at heart of populist Senate bid

‘System is rigged’: Democrat Sherrod Brown puts datacenter danger at heart of populist Senate bid

Ohio former senator attacks Republican rival as the ‘face of datacenters’ as he wraps AI concerns into pro-worker message

The Guardian - US

USS Lincoln carrier to return to port in San Diego after record-breaking deployment – US politics live

USS Lincoln carrier to return to port in San Diego after record-breaking deployment – US politics live

Vessel spent over 260 consecutive days at sea without a port call, a US navy record

The Guardian - UK

One subscription that gives you access to news from hundreds of sites

Already a member? Sign in here

Florida Vibrio Vulnificus Cases Reach 25 with Five Deaths as Isaias Threatens Panhandle Counties Already Reporting Infections

Florida Vibrio Vulnificus Cases Reach 25 with Five Deaths as Isaias Threatens Panhandle Counties Already Reporting Infections

Florida has logged 25 Vibrio vulnificus cases and five deaths in 2026 as Isaias nears the Panhandle. Here is what storm-zone households should know.

China militia boat spotted off Taiwan’s east coast for first time: Report

China militia boat spotted off Taiwan’s east coast for first time: Report

A Chinese fishing boat believed to be part of Beijing’s maritime militia has been spotted operating alongside a coast guard cutter and a research vessel off Taiwan’s Pacific coast, in what appears to be the first known sighting of such a vessel in the strategically sensitive waters.

The Times of India

Our Picks

Kourtney Kardashian had fiery response to that viral Jennifer Lawrence video

Kourtney Kardashian was furious after seeing a video of Jennifer Lawrence calling her "more annoying than ever".

Freddie Jackson, romantic US singer with 10 R&B chart-toppers, dies aged 70

Celebrated for his earnest, dextrous voice, Jackson crossed into the pop charts with the hits Rock Me Tonight (For Old Times Sake) and You Are My Lady

The Guardian - UK

Fashion designer sued after allegedly ditching jeweler’s creations from Met Gala celebrity outfits

Exclusive: ‘At least the judge and jury will get a chance to see’ Julian Polak’s designs, the celebrated jeweler’s attorney told The Independent

The Independent UK

Country Singer Ella Langley Faces Social Media Backlash as Old Alabama Hunting Photos Resurface

Country singer Ella Langley is facing online criticism after photographs showing her with hunted animals resurfaced, although there is no indication the controversy has affected her music or touring plans.

International Business Times UK

Travis Barker reveals reason for hospital visit

Travis Barker shared photos from hospital, where his wife, Kourtney Kardashian, and daughter, Alabama Barker, were by his side, on Tuesday (06.10.26).

George Clooney ‘planning to open Italian restaurant in France’

The Oscar-winning actor is said to be preparing to open the eaterie near the Provençal estate where his family have established their home in France.

Fourteen days free

Download the app

One app. One membership.
100+ trusted global sources.

Download on the AppStore

Get it on Google Play