Jaguar is looking beyond just selling an electric car. With the launch of its latest model, the Type 01, Jaguar aims to convince consumers that the British luxury brand, famous for building luxurious sports cars, can transform itself into an ultra-premium maker of electric cars, even if it means discarding many of its existing attributes. However, according to CNN, the Jaguar revival campaign is faced with the challenge of identifying enough wealthy buyers who want an expensive electric car from a brand that is in the process of redeeming its reputation.
The four-door electric grand tourer launched in New York in October 2026 packs a punch with over 1,000 horsepower and starts at $130,500.
