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Fortune
Fortune
Ryan Hogg

Jaguar boss defends rebrand amid ‘Miami Pink’ EV launch

Jaguar Rawdon Glover Miami Nigel Farage Dylan Mulvaney Sky News
A concept pictue of Jaguar's new Type 00 car. (Credit: Courtesy of Jaguar)

The boss of embattled carmaker Jaguar has again defended a dramatic rebrand that caused online backlash as it launched its new car in Miami.

The 89-year-old British car brand unveiled a sleek new electric model on Monday, ending weeks of unprecedented anticipation for a Jaguar launch, if arguably for the wrong reasons.

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